The current event tumbling up in terms of threat to the countries assets is an alarming one. This has led to several questions upon upkeep of the such assets or property, it's misuse, harm to the society and many more unanswered questions.
The ongoing US investment restrictions on Chinese companies by imposing heavy tariffs on Chinese goods is directed towards the later's intellectual property theft. This includes a list of products from aerospace upto machinery and foods. US reports suggests that China's policies has harmed the American economy to the tune of hundreds or billions of dollars in trade each year. US has proposed this as a first move among many.
Another threat emerging the global economy is in the area of data security and privacy of datas. Major questions are raised upon Application Programming Interface,APIs that enable data sharing. Tech firms are tightening their data rules with stringent regulatory frameworks. Many such evolving tools like Artificial Intelligence(AI) etc are developed to prevent data leak and transfer of datas.
Coming to the protection of IPR, many clients asks us about monitoring their brands across several channels apart from the market intelligence, the usefulness of license agreements to smoothening the sales, legal remedies to stop misuse by third parties and many such questions. We believe in pro-active approach of engagement with the client towards their branding strategy. Our brand intelligence report goes a long way in establishing one's trademark and filtering the right channel partners towards sustained strategical relationship. Our thorough analysis of the trademark survey report not only help the corporates in deciding upon the brand strategy, but, it helps to build a solid IP foundation.
Come and join our IPR team and do share your insights and branding experience. We would like to hear from you.